K2 Precise publishes reports about Core Web Vitals

K2 Precise publishes reports on Core Web Vitals

The introduction of Core Web Vitals to search rankings is a significant change for publishers, and the update announced by Google has initiated numerous optimization processes on their sites. As a result of the conducted improvements, as many as 98 percent of the. entities have registered very good results in the time of site interaction (First Input Delay). The least optimized factors are still the loading speed of the first text or graphic block (FCP) and visual stability of sites (CLS).

– Introduction of CWV indicators was an important change in Google algorithm from the beginning for us. We started optimization work already in May 2020, right after the first announcements of the update. At the beginning, we focused on analysing the current situation on the sites, assessing the amount of work, and creating individual recommendations for each site. In total, we managed to create over 500 pages of guidelines – comments Aleksandra Klimowska, SEO specialist at Ringier Alex Springer.

Only 3 percent. publishing services currently record very good FCP results, and as many as 93% of. require their improvement. The implementation of the CLS indicator looks slightly better. Despite the fact that 26 percent. sites still register very poor results in this factor, but 45% managed to optimize it correctly. websites surveyed.

This is what results from the report “Core Web Vitals: Publishers” prepared by K2 Precise (K2 Group) on the basis of monitoring 165 publishing sites. The publication is a next installment of an interactive report carried out by the agency since April this year. (The previous edition was dedicated to the e-commerce industry: “Core Web Vitals in e-commerce”). The monitoring prepared by K2 Precise specialists allows tracking modifications carried out on particular sites in the scope of individual indicators included in Core Web Vitals (FCP, FID, LCP and CLS).

The introduction of Core Web Vitals indicators to search rankings is another step by Google to improve user experience and increase the quality of search results presented. Thanks to this change Google wants to limit redirecting Internet users to websites that do not meet basic quality standards.

– We still have a lot of work ahead of us, but at this point we have done the most important things, taking into account the specificity and possibilities of our industry. I’m glad that publishers pay more and more attention to updating Core Web Vitals because ultimately readers will benefit from it the most – says Mateusz Kicki, head of SEO at Bonnier Business.

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